At 16:45 in the afternoon, a new Guinness World record was set in the lovely studio of @ Zhou Zhen, a Kuaishou e-commerce anchor. In this Guinness World Records Challenge, Zhou Zhen (hereinafter referred to as "Zhou Zhen") successfully challenged the world record of "the most sold essence and moisturizing products in a live event" with a final result of 677296 bottles (exceeding the minimum requirement of 295433 bottles). Become the world-class sales leader for this purpose.

As the authority of global record certification, Guinness has been committed to encouraging, discovering and sharing incredible challenges. Because of its global authority and influence, Guinness attracts outstanding people from various industries to challenge. Zhou Zhen's success in challenging her sales far beyond her target has undoubtedly proved to the world the ability of Chinese e-commerce anchors to carry goods.

It is reported that Zhou Zhen and her team have made full preparations to challenge the Guinness Book of World Records. As early as April 13, Zhou Zhen started a six-day warm-up to challenge the live streaming of the same day. In terms of product selection, Zhou Zhen focused on beauty products and selected 100 SKU.NceducationlotterypowerballStrive to bring cost-effective brand goods to fans. In addition, Zhou Zhen also prepared five benefits for fans: 0.01 yuan for free second kill, 0 yuan for gold bars, exclusive gifts, brand free pool and large gift package, to give back fans' support with sincerity.

Through unremitting efforts, Zhou Zhen has become the head anchor of Kuaishou ecommerce since she joined Kuaishou in 2016, has more than 46 million followers on the platform, and continues to set a record for cosmetic sales. Has been using the phrase "Breakthrough"NceducationlotterypowerballZhou Zhen, who is the creed of my life, does not want to be limited to carrying goods routinely, but hopes to create greater value in life.

In Zhou Zhen's view, the challenge to the Guinness Book of World Records is not only for yourself, but also for the platform and every fan. Therefore, in the live content, Zhou Zhen jumped out of the traditional idea of carrying goods, first working with the brand Fang Guyu, by reviewing her own growth experience, so that more people can see who they really are.

In addition, Zhou Zhen also launched a competition with 10 major brands, such as Grain Rain, Tian Di ci, and jointly with the brand side to make a promise to break the price, highlighting quality and emphasizing performance-to-price ratio. from the R & D strength, product quality, after-sales service, delivery speed and other aspects of strict requirements, so that every fan can buy at ease, with peace of mind.

For Zhou Zhen, the success of this challenge has not only made individual settings more diverse, but also found a new entry point for subsequent live streaming breakthroughs through the successful exploration of creative live streaming content. For Kuaishou, excellent e-commerce anchors continue to seek breakthroughs, which can further release the platform's more powerful marketing potential, which is conducive to activating more innovative live content and gameplay, so as to form a sustainable live e-commerce ecology.

In fact, Zhou Zhen as the anchor representative of the beauty makeup industry is promoting the rapid development of the beauty makeup industry in Kuaishou. Data show that in Kuaishou, the number of makeup creators increased by 134000 in 2023 compared with the same period last year, the number of makeup creators increased by 490 million, the average daily viewing of makeup content exceeded 1.4 billion, and the annual praise of makeup content reached 6.3 billion. High-frequency viewing and interaction have also brought new development opportunities for beauty brands. In the 38-day promotion of Kuaishou Mall this year, GMV, a well-known brand in the beauty industry, has increased by 36% compared with the same period last year.

Seize the dividend and take advantage of the situation. Next, Kuaishou e-commerce will continue to join hands with many beauty anchors and creators on the platform to explore more secrets of business growth to meet diversified consumer needs. At the same time, we will create a more high-quality live broadcast atmosphere for more brands, and constantly achieve multiple breakthroughs in volume and sales.

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